Today’s global marketplace demands a multilingual component to any online presence. Having a multilingual website significantly increases your chances of turning your visitors into customers. Web users will stay on a website twice as long if it is in their native language. Over half of the world’s consumers say that the ability to obtain information in their native language is more important than price
If your website is only available in English you are neglecting over 1.4 billion people who access the internet in a language other than English. Nearly 90% of web users who have little to no knowledge of English spend most, if not all, of their time on websites in their native language. By simply having your website available in English, Chinese and Spanish you can reach almost 40% of the world’s population.
The use of free online translation tools to translate your website can frequently distort meaning, diluting your brand and rendering your intended message incomprehensible. Some phrases do not make sense in other languages or even worse, they can be offensive. You need to have professional translators with an understanding of your industry and content who will localize your website. This will ensure that words, images, colors and design are appropriate to the local target audience.
“TranslationsXXX has invested in cutting-edge technologies and resources that allow us to help any company develop a multilingual website to reach their desired target audience. We are well-versed in a variety of content management systems and will adapt your content in a manner completely transparent to you. TranslationsXXX relies on a diverse pool of over 5,000 experience translators who are native speakers of the target language and residents of the target market who will translate and localize your content accurately” said Colin, Business Development Specialist.
Your target market will always want to do business with the company that is easiest to communicate with. Only 10% of web users with little to no knowledge of English say they will purchase products or services from a website that is only available in English. More than 60% of non-native English speaking people who do read English still prefer buying from websites in their native language. The fact is we live in a multilingual world no matter how local you “think” your business is.
If you have a web presence and a good product, the international community will find you, whether you are prepared for it or not. Translating your website properly allows you to penetrate untapped and underserved markets. Nearly 96% of the worlds consumers and over half of the adult entertainments revenue is generated outside of the US which makes having a multilingual website a necessity.